Mission:

To bring hospitality brands to life with creativity and strategy, on and off the grid.

Vision:

Shape the future of hospitality brands by inspiring joy, fostering connection, and delivering unforgettable guest experiences.

Happy Grid was born out of a desire to end the brand identity struggle.

Stylized lowercase letter "g" forming a face with eyes and mouth, on a light yellow circular background.

we are:

collaborative.

Working with you, not just for you.

customer-centric.

Creating happy clients, happy guests, & happy grids.

consistent.

Keeping your brand on-point, on and off the grid.

creative.

Thinking outside the grid, literally.

we work with you, not just for you

At Happy Grid, we become your personal brand concierge. With a collaborative approach and attention to detail, we ensure your brand’s identity is consistently represented across every touchpoint. From graphic design to social media strategy, we work with you to craft a unified, captivating, and memorable brand experience—both on and off the grid.

Let’s build your brand, together.

behind the grid

A woman with long brown hair smiling, wearing a light gray blazer, sitting in a casual setting with wooden steps and decorated pillows in the background.
A woman wearing sunglasses eating noodles with chopsticks at a restaurant, with various Asian dishes on the table.
Unfinished white ceramic cups and bowls on a wooden surface.
Woman holding a baby in a swimming pool, surrounded by greenery and a white fence.
A couple walking on a path in a park, holding hands and smiling. One person is waving, and there are people and a stone structure in the background.

Hola, I’m Zaidy!

Born in the Dominican Republic, based in Orlando, and available worldwide, I’m a digital marketing specialist with 8+ years of experience bringing luxury hospitality brands to life through social media and graphic design.

I’m all about collaboration. Think of me as an extension of your team, your concierge for strategy and design. I do a happy dance everytime I start working with someone new and celebrate your wins as my own.

Beyond Happy Grid you’ll find me being a new mom, making ceramics with Mika (my Goldendoodle), meal prepping with my husband, or exploring the world.

Let’s connect and create something grid!

Cursive word "zaidy" in blue with an underline.
A simple navy blue smiley face on a light pink circular background.

  • "Zaidy played a massive role in helping me bring my brand to life in a way that felt aligned and intentional. From the full website refresh for Incrementum to producing photoshoots, video content, and shaping our social media presence; she handled every part of the creative process with clarity and direction. There was never any guesswork. She knew how to push the vision forward without overcomplicating it and I loved it! What stood out to me the most was her ability to listen and actually get what I was going for and believe me, I am not easy. She is creative, yes; but she is also incredibly organized, fast, and grounded. No ego, no fluff; just high-level execution with a sharp eye and real commitment to doing things right. I have worked with a lot of people over the years. Zaidy is not going anywhere, she has become an essential part of how I build, create, and move forward."

    Franck Desplechin, CEO, Incrementum

  • "Zaidy was a key creative force on our team—always bringing fresh ideas, strong design instincts, and a real passion for branding. Her work consistently elevated our visual and social presence, and I have no doubt Happy Grid will do the same for others."

    Matthias Trieb, CEO - Spryr

  • "We have been working with Zaidy since 2021 and have been endlessly impressed with her innovative approach, her creativity and skill at taking an idea from our heads into reality. Zaidy’s boundless positivity, can-do attitude and ingenuity of approach make her one of our most favorite collaborators. Zaidy’s contribution to the success of Wave cannot be quantified – her work is in our DNA and will be so for many years to come. "

    James Tattersall, Director of Sales & Marketing - Lake Nona Hotels

  • "Zaidy is both a strategy-driven and creative professional. I had the pleasure to work with her on various social media accounts within the hospitality industry. Her diligence and ability to juggle multiple tasks make Zaidy an amazing teammate. I highly recommend Zaidy as a social media professional whose work helps the team gain social insights and recommendations. I hope we cross paths again in the future!"

    Casandra Garcia, Account Director - Spherical

  • "Working with Zaidy has been a total game-changer. She’s incredibly quick, responsive, and reliable—exactly what you need in a creative partner. From branding to graphic design, she consistently delivers high-quality work that brings our vision to life. Best of all, she’s taken so much off my plate and given me valuable time back in my day to focus on the bigger picture."

    Lauren Terry, Marketing Manager - Lake Nona Wave Hotel